Everyone who is trying to get more traffic to visit their website quickly realizes that the solution is links. Links drive traffic in two distinct but related ways. This first is by driving traffic directly from the source of the link to the intended site. The second is by building credibility for the site, so that it ranks higher in the search engines, which also leads to more traffic.
There are many link building services that will offer advice and assistance to companies and organizations that want to increase their traffic in order to increase revenue. There are also a number of steps small companies can take on their own to build links for a site.
Start thinking of every opportunity to place a link in a profile, directory, or listing for that business. This means creating Facebook pages, LinkedIn profiles, and claiming listings on search engine local and maps pages. This extends to encouraging employees to link to their work site when they are included in industry specific directories or networking sites.
Publicity has gone online and provides a multitude of opportunities for linking. Including links in online press releases, email newsletters, and other press materials is a good start. Getting news coverage and being interviewed on blogs provides additional opportunities to both publicize the company and get a link back to the site. Many companies find that offering expert advice in the form of freelance articles and guest blog posts on relevant sites are also good ways to build links.
